FERGUS EDMONDSON MARKETING

FERGUS EDMONDSON MARKETING

Tell your story. Reach your audience. Grow your brand.

Hello, I’m Fergus, an award-winning book marketing consultant and former in-house Marketing Director with a passion for helping authors connect with readers in the best possible ways. I bring creative strategy and digital fluency to publishing projects. I love to help readers discover new voices and empower authors to find and grow their audiences.

Lets work together.

I offer services across the entire book marketing mix, including positioning, strategy, campaign planning and execution, digital marketing, social media, advertising, copywriting, asset creation, consumer insight, conference planning and much more.

If you’re a publisher looking for project consultancy, campaign support or an extra pair of hands then do get in touch.

If you’re an author looking to grow your audience and connect with readers then I’d love to work with you.

“Fergus is a marketing marvel. From flower-walls to giant decorative letters to actors dressed in Renaissance costume, he always manages to astonish; he thinks so far outside the box that it’s as if there was never a box in the first place. He also happens to be very good company. What more could anyone want?”

Maggie O’Farrell

  • "Fergus did an outstanding job providing Marketing Director cover during my paternity leave. His calm and collected efficiency allowed me to feel at ease leaving things in his hands and made my return to work incredibly smooth. He immediately hit the ground running and was popular with the team, as well as our clients. I highly recommend Fergus and would have him back in a heartbeat."

    Matthew Grindon, Marketing Director, Octopus Publishing Group

  • "Fergus covered my role as a Commercial Marketing Director for Little, Brown and did a fantastic job! He’s an excellent marketer, combining creative flair with business acumen and publishing expertise. He covered a wide variety of tasks while I was on leave; from managing big brand campaigns to romance titles that dropped in to the schedule at short notice. He’s calm under pressure and a joy to work with. I would thoroughly recommend him."

    Gemma Shelley, Commercial Marketing Director, Little, Brown

  • “Working with Fergus is always a joy! He’s an incredibly talented marketer who I know I can trust with any project. He brings fantastic energy, creativity, industry-leading ideas, expertise, and a calm professionalism that is unbeatable. He works seamlessly with any team, and I wouldn’t hesitate to recommend him.”

    Sarah Arratoon, Marketing Director, John Murray Press

  • “Fergus is one of the best and most creative marketers I know. His knowledge and experience are extensive, his approach always calm and considered. He is meticulous in delivery. And to top it off, he's a joy to work with!"

    Naomi Bacon, Founder and CEO, The Tandem Collective

  • “My book wasn’t the easiest to market, but Fergus knew the exact right direction in which to take it from day one. I was blown away by his creative flair and strategic vision – I don’t think it’s an overstatement to say that Isaac and the Egg wouldn’t have seen the success it has without him!”

    Bobby Palmer, author of Isaac and the Egg

  • "Last year, Emily and Fergus were integral to the Little, Brown Book Group Marketing team, covering three unplanned leaves of absence. They worked collaboratively, integrating seamlessly into the department and forging strong partnerships with colleagues in editorial, publicity, and sales across the business. Their contributions were outstanding, delivering engaging campaigns for some of our most prominent brand authors throughout the year. As highly experienced marketers, I have complete confidence in their ideas and execution. They are always my first choice for additional support when needed."

    Alexandra Cooper, Marketing Director, Little, Brown Book Group

Say hello.